Wear your Dreams

Wear your Dreams

My Life in Tattoos

Book - 2013
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""Ed Hardy" is emblazoned on everything from t-shirts and hats to perfumes and energy drinks. From LA to Japan, his colorful cross-and-bones designs and ribbon-banners have become internationally ubiquitous. But long before the fashion world discovered his iconic designs, the man behind the eponymous brand spearheaded nothing less than a cultural revolution. In Wear Your Dreams, Ed Hardy recounts his genesis as a tattoo artist and leader in the movement to recognize tattooing as a valid and rich art form, through to the ultimate transformation of his career into a multi-billion dollar branding empire. From giving colored pencil tattoos to neighborhood kids at age ten to working with legendary artists like Sailor Jerry to learning at the feet of the masters in Japan, the book explains how this Godfather of Tattoos fomented the explosion of tattoo art and how his influence can be witnessed on everyone, from countless celebs to ink-adorned rockers to butterfly-branded, stroller-pushing moms. With over fifty different product categories, the Ed Hardy brand generates over $700 million in retail sales annually. Vividly packaged with original Ed Hardy artwork and ideal for ink devotees and Ed Hardy aficionados alike, Wear Your Dreams is a never-before-seen look at the tattoo artist who rocked the art world and has left a permanent mark on fashion history."-- Provided by publisher.
Publisher: New York, New York : Thomas Dunne Books, 2013
Edition: First edition
ISBN: 9781250008824
Branch Call Number: 391.65092 HARDY
Characteristics: 293 pages, 16 unnumbered pages of plates : color illustrations ; 24 cm
Additional Contributors: Selvin, Joel


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ChristchurchLib Sep 17, 2013

"Ed Hardy's designs are everywhere. Even if you have no idea who he is or what they look like, chances are you've seen them on shirts, handbags, shoes, even energy drinks. But they originated as tattoos, designed by Hardy. In his memoir, he recounts his journey from creative kid to cultural trendsetter though he admits to conflicting feelings about his deal with French designer Christian Audigier, who's behind all those shirts and shoes. If you're interested in tattoo culture, you won't want to miss this memoir, which also reflects on tattooing history." September 2013 Biography and Memoir http://www.nextreads.com/Display2.aspx?SID=5acc8fc1-4e91-4ebe-906d-f8fc5e82a8e0&N=678915


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