The Medici Effect

The Medici Effect

What Elephants and Epidemics Can Teach Us About Innovation

Book - 2006
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The Medici effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offer examples of how we can turn ideas into path-breaking innovations.
Publisher: Boston, Mass. : Harvard Business School Press, c2006
ISBN: 9781422102824
1422102823
Branch Call Number: 658.4063 JOHANSSON
Characteristics: xiii, 207 p. ; 21 cm

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