The Medici Effect
What Elephants and Epidemics Can Teach Us About InnovationBook - 2006
The Medici effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offer examples of how we can turn ideas into path-breaking innovations.
Publisher: Boston, Mass. : Harvard Business School Press, c2006
Branch Call Number: 658.4063 JOHANSSON
Characteristics: xiii, 207 p. ; 21 cm