The Substance of Style

The Substance of Style

How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness

Book - 2004
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"Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now. Book jacket."--BOOK JACKET.
Publisher: New York : Perennial, 2004, c2003
Edition: 1st Perennial ed
ISBN: 9780060933852
0060933852
Branch Call Number: 111.85 POSTREL
Characteristics: xv, 237, 15 p. ; 21 cm

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