How to Run An Online Business That Pays and PaysBook - 2010
From walking you through the best blogging tools for your needs to exploring the many avenues of Twitter, LinkedIn, and web networking, Comm demystifies the many options the Web has to offer—and helps you clarify your business strategy to better reach targeted audiences. KaChing will show you: 7 web content types that work together; people who can help you generate content that gets hits, mailing lists, and merchandising; advertising strategies that connect you with contacts, partner sites, and customers; YouTube, webinar, and other online video tools; branding approaches that speak to your customer base; and search engine optimization (SEO) tips that get your web site and business more attention. With case studies from a wide array of industries, branding concepts that help you focus your business voice and customer base, and ideas on how to expand your business into new areas, KaChing gives you the know-how that will build and maintain internet-generating income for years to come. --From publisher description.
Publisher: Hoboken, N.J. : John Wiley & Sons, 2010
Branch Call Number: 658.872 COMM
Characteristics: xv, 235 p. : ill. ; 23 cm
Alternative Title: Ka ching