The Copywriter's Handbook

The Copywriter's Handbook

A Step-by-step Guide to Writing Copy That Sells

Book - 2005
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The classic guide to copywriting, now in an entirely updated third edition

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products.

Among the tips revealed are:
* eight headlines that work--and how to use them
* eleven ways to make your copy more readable
* fifteen ways to open a sales letter
* the nine characteristics of successful print ads
* how to build a successful freelance copywriting practice
* fifteen techniques to ensure your e-mail marketing message is opened

This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

"I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy

Publisher: New York : Henry Holt, c2005
Edition: 3rd ed
ISBN: 9780805078046
Branch Call Number: 808.06665 BLY
Characteristics: xvii, 410 p. ; 20 cm


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Apr 04, 2016

Hello- Just wondering when this book will be available... Thanks

ViBenson Jul 19, 2015

This book was turned in weeks ago, along with the other two books listed on my account.

Please advise!

Violet Benson

Feb 19, 2009

This is a great book for anyone who has to write for business. Even if you are not a marketing professional and only have to write letters or emails to your contacts, the advice offered by Bob Bly will help you improve your writing and produce copy that is convincing and compelling. I borrowed the book from the library, but I am buying my own copy in the next few days.


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