The $12 Million Stuffed Shark

The $12 Million Stuffed Shark

The Curious Economics of Contemporary Art

Book - 2008
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"Why would a very smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting No. 5, 1948 sell for $140 million? And why does a leather jacket with silver chain attached, tossed in a corner and titled 'No-One Ever Leaves', bring $690,000 at a 2007 Sotheby's auction?" "This intriguing and entertaining book is the first to look at the economics of the modern art world and the marketing strategies which power the market to produce such astronomical prices for the latest Hirst, Koons or Emin. Don Thompson talks to auction houses, dealers and collectors, and reveals the psychology behind the art market, showing how far it is driven by lust and self-aggrandizement of possession. It is a world, the author shows, in which brand is all-important, and which in many ways has most in common with the branded world of luxury fashion. The result is a fascinating, shrewd and highly readable insight into a modern-day phenomenon. In contemporary art, you are nobody until somebody brands you."--BOOK JACKET.
Publisher: New York, NY : Palgrave Macmillan, c2008
Edition: 1st Palgrave Macmillan ed
ISBN: 9780230610224
0230610226
Branch Call Number: 709.049 THOMPSON
Characteristics: 268 p., [8] p. of plates : ill. (chiefly col.) ; 25 cm

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elmonrad
Jul 08, 2012

I have always wondered how modern art was judged. Now I have some idea. This book tells all you need to know or didn't want to know.

elviralupsa Feb 19, 2012

Great read to grasp the pure economics behind the art world today. A bit repetitive and not delivering much more information than numbers and economic relations.

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