Guerrilla Marketing Research

Guerrilla Marketing Research

Marketing Research Techniques That Can Help Any Business Make More Money

Book - 2006
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Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This addition to the Guerrilla Marketing series of books focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it for far less than they think.

This compelling and easy to read book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur as to the value of marketing research.

Publisher: London ; Philadelphia : Kogan Page, c2006
ISBN: 9780749445744
0749445742
Branch Call Number: 658.83 KADEN
Characteristics: xiv, [233] p. ; 24 cm

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