Promoting and Marketing the Library

Promoting and Marketing the Library

Book - 1989
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Explores and defines the specific ways in which libraries can and do promote their services, and provides librarians with a basic guide to do-it-yourself marketing. Consideration is given to new technologies, publicity techniques, special programs, community relations and fundraising. Annotation(c) 2003 Book News, Inc., Portland, OR (
Publisher: Boston : Hall, c1989
Edition: Rev. ed
ISBN: 9780816119264
Branch Call Number: 025.7 LEE & j025.7 LEE
Characteristics: xv, 181 p. : ill. ; 24 cm


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